How To Measure Stickiness In Mixpanel

How To Measure Stickiness In Mixpanel

  1. Define Your Key Events: Identify the actions that indicate user engagement.
  2. Set Up Tracking: Implement Mixpanel tracking for the key events.
  3. Choose a Time Frame: Decide on the period for measuring stickiness (e.g., daily, weekly).
  4. Access Mixpanel Dashboard: Log in to your Mixpanel account and navigate to the dashboard.
  5. Use the Stickiness Report: Find the stickiness report feature in Mixpanel.
  6. Input Your Events: Select the key events you want to analyze for stickiness.
  7. Analyze the Data: Review the stickiness metrics to see how often users return.
  8. Adjust Your Strategy: Use insights to improve user engagement and retention.